Our goal is simple: help the next generation of kids be more ambitious, more creative, and learn to think for themselves. To do that, we're building a new kind of education company - an engine to help kids reach their potential.
We started Primer because standard schooling can’t possibly make space for every kid’s curiosities. But the internet can. When you join a club on Primer, or enroll in an online-offline Primer Microschool, you step into a whole world of ideas and projects, questions and conversations. You’ll meet new friends who share your interests and work together on challenges or in classes to sharpen your skills. Our goal with Primer isn’t to teach you everything under the sun—it’s actually the opposite. We want you to go deep on whatever it is that drives you. Because we think passion is the surest path to learning. And the world could use more of it.
Just as we're not taking a traditional approach to education, we're not looking for traditional thinkers. We're working on Primer because we believe it's the most important work of our lives, and we're building a company where you can do the best work of your life.